Friday, September 16, 2011

Double Whammy Weekend

The Indo crew will be setup and slinging sandals at back to back events this weekend
Saturday Sept. 17: AirFest at the House of Air - Chrissy Field - San Francisco - 12pm - 6pm
Sunday Sept. 18: Capsule Design Festival - Hayes Valley - San Francisco - 11am - 6pm
More Info:
House of Air - http://houseofair.com/

Wednesday, September 14, 2011

Extinguishing the route to Waste

Although the positive contributions are irrefutable, Eco fashion is a design philosophy that can be contrived by one's tactic to gain marketing creditability for their label or brand. When we come across a fashion label and feel its stoke, there becomes this underlying question of, "Will a community benefit through this company's core principles and mission?"



I was recently web surfing through the Eco fashion world and landed on http://www.fire-hose.co.uk/index.html. The company is Elvis & Kresse and based in the UK. The reason and vision between IndoSole and Elvis & Kresse is unified. We both take durable materials that will end up in landfills, re-purpose the utility and supply a product connected to moments of the past. Elvis & Kresse take distinguished British Fire Brigade hoses and re-engineer them into useful day-to-day objects such as belts, bags, cases, dining table sets at much more. Think of the craftsmanship and history behind the salvaged fire hoses. WOW. Oh wait, forgot to mention that 50% of the profits are given to the Fire Fighters Charity. To answer the question of whether this company has credibility due to its community awareness. I think so. They know so.

Wednesday, September 7, 2011

Shop Stop: SURFY SURFY

Shop Stop: SURFY SURFY

It's not difficult to get filled with stoke when driving the Southern California coastline; however, through certain areas it's hard to distinguish when exiting one city and entering the next. Leucadia is one town that has collectively maintained the natural Southern California attitude and landscape through decades of change. IndoSole is honored to supply product to Surfy Surfy, a Leucadia surf shop that focuses on craftsmanship, originality and simply having fun in da water. Led by P.J. and Summer, the laid back and friendly atmosphere is punctuated by board shapes that are conventional or experimental, but all have "foam function" qualities. Drop in and check out this slammin shop that now features IndoSole sandals. Yew!

974 N Coast Hwy 101
Leucadia, CA 92024
760-452-7687

Friday, September 2, 2011

Surf City U.S.A

While Huntington Beach hosted the U.S. Open of Surfing (and over half a million people) to its streets and beaches, the San Clemente based Indo crew led a tactical strike into Surf City to seize every facet the extravaganza had to offer.

Starting strong on Wednesday night at the Lido Theater, was the premier of Transworld’s surf flick Surprise Excitement Party along with Red Bull’s, Minor Threat. Led by the Coffin brother’s one two punch of power surfing and a new age aerial attack, S.E.P. ‘s biggest standout was Michel Bourez with superb backside barrel rides. The biggest surprise: S.E.P. features a rad 3-D section made possible with the help of Go-Pro and IndoSole family member Zach Shelhammer.

After an attempted surf at Upper’s (Kai doesn’t want to talk about it) we cruised up the PCH to the Agenda Trade Show, and made the rounds, checking in on friends, foes and the famous (Danny and the Dingo, Losness, Damo, Koston, Paul, Sheehan, etc).

The sights were great, but The Sounds were better. Led by Kai’s new girl Maja Ivarsson, the Sounds delivered a heavy hitting set late in the afternoon and even got pro surfers Laura Enever and Carissa Moore up and dancing.
After gathering a good five raffle tickets each, we headed over to the World Premier of Kai Neville’s Lost Atlas. Not to give away the ending, but … it rocked and did not disappoint. A must see as Neville uses raw cut footage of 15 of the world’s best surfers in conjunction with candid conversations to capture a side surfing that is often lost. As it turns out, being named Kai has its advantages when entering the post film gathering, and patience paid off as we got to stick around for Pacificos, senoritas, and most importantly, Dane testing out his knee’s fitness via mosh pit.

Signing off – Spencer

Friday, August 26, 2011

Bali Correspondence:

Woke up this foggy morning to an email from IndoSole's Bali marketing manager, Clemens. The message was brief and concise.

"Hey guys, I have been kicking it and flowing Indo product to this local Balinese kid named Mega Semadhi. Here's a recent photo of him at Desert Point. Cheers!"


My day has no more shades of grey in the forecast. Click on da barrel