Surf Expo

SURF EXPO BOOTH #1266
Orlando, Florida - Orange County Convention Center
Sept. 6-8th, 2013

The Indo team will be displaying at our first Surf Expo tradeshow in Orlando, Florida this weekend! Surf Expo is the largest surf and lifestyle focused tradeshow in the world and we are honored for the opportunity to introduce our upcoming 2014 line "Welcome to Balifornia" to the retailer community.

If you are in town, please stop by for a fresh brewed coffee in the morning and a showing of the new Indo goods.

Welcome to the Team - Ed Santos

Welcome to the Indo Team - Ed Santos

After 4 years of pounding the pavement with a small crew, the Indosole team has grown a need for expansion in the personnel dept. 2013 has brought us some great new additions to our team: Stevie Farmer (Sales/Marketing) , Kenya Stabler (Designer), Jessica Medina (Web and Graphics Support), Morgan Sterns (Graphic Design), and Britt Erickson (Event Coordination).

While planning for the future of our sales and distribution model of our fine Indo products, we realized it was time for experienced leadership at an upper management level.

We are proud and honored to have added Ed Santos to our team. Ed will be managing Global Sales efforts going forward. Ed has years of experience selling, managing, and growing distribution for surf and lifestyle companies in the past, and has already made a dramatic impact on our sales strategy and organization in the short time with us.

This guy is gonna help us growww!

Surf N' Suds Deep Fest

Surf N' Suds - by DEEP Magazine
Saturday August 10, 2013
Carpenteria, CA

We are honored to be the premiere footwear sponsor of Surf N' Suds Beer Festival this weekend in beautiful Carpenteria. DEEP Magazine has put together this amazing event which features 40+ breweries for beer tasting and 3 bands to play in the sunshine. We will be there slinging Indo's all day....

San Franpsycho and Surf For Life Party

TONIGHT in San Francisco - San Franpsycho and Surf For Life present:

A special fundraiser for Surf For Life's mission to build schools in Nicaragua.
*Indosole as footwear sponsor for tonight's event*

Indosole at Agenda Tradeshow

There is a tradeshow on next week's Agenda...

July 25th-26th marks the annual Agenda Tradeshow in Long Beach, CA which attracts a variety of respected apparel brands and retailers from the surf, skate, and lifestyle arena. Indosole is fortunate to be attending it's 1st ever Agenda show as an exhibitor and our whole crew has poured our hearts into a high-end presentation. Much respect to our crew for the hard work and everything is looking fab. We will be setup with a stylee 10x10 booth and displaying our new Spring/Summer 2014 line "Balifornia" at the show. Wish us luck!

New Acccount - NorCal

New Indo Dealer in NORCAL
Proof Lab - Mill Valley, CA

We are stoked to have partnered up with PROOF LAB surf shop in Mill Valley, CA which is located in the heart of beautiful Marin County. P-lab has a reputation of great service and a wide spread of shred sticks, clothing, shoes, sandals, and now Indosole. They also have an inside skatepark! Please swing by and check it out and stay tuned for an Indo's and Coconuts event happening in the near future.

Indo's and Coconuts with San Franpsycho

Refresh your Sole 
Indo's and Coconuts with San Franpsycho - TODAY

Our crew will be setup at the San Franpsycho  shop at the corner of Divisadero at Fell St. in the Western Addition area of San Francisco today. We will be selling Indosole shoes and sandals while hacking open fresh coconuts the ole fashioned way. Hope to see you there...

LINES Mag Ad

LINES Magazine - Bali, Indonesia - June/July 2013 

LINES Magazine is a go-to in monthly reading for locals and tourists in Bali and beyond. LINES dishes up entertaining updates on local business and profiles on local heroes and the who's who in the surf community. It is with great pleasure that Indosole received exposure in this month's issue with an ad, a contest, and a complimentary Indo sticker.
Thanks to the LINES crew, our Bali Crew, graphic artist Morgan, and those that made it happen.

Inside Cover - Surfer and Good Human: Teiki Ballian

Indosole products can be found in these fine Bali retailers:
Nusa Surf 
Drifter Seminyak
Single Fin Uluwatu
Deus Ex Machina

Batik

I have an immense passion for color and patterns of traditional textiles that originate from around the world, for me Bali is heaven. Indonesia is known for their Ikat and Batik textiles which happen to be some of my favorite, so without a doubt I wanted to incorporate these traditional textiles into our Spring/Summer 14' line. I decided to go with Batik because I felt we could have a lot of fun exploring and playing with designs and colors. So, we took our blank canvas (white organic cotton, which all our clothing will be made out of) and went to creativity city!

I will break down the process simply, but it really is something you have to see or do yourself to get the full understanding and appreciation for this technique. Batik is a wax resistent form of dying that takes 7-10 days to complete. First you choose your stamp pattern, we chose 1-2 traditional and then some other fun ones that we felt fit our image/story best, then you choose your colors for the motif and background. The first dying process is for the stamp, they dye the material, let it dry in the sun, then they lay the fabric out and dip the stamp in hot melted wax and stamp the whole material. Keep in mind the stamps are about 10' x 10' and usually hand carved metal squares and they do about 8 meters of fabric at a time, so its a lengthy and tedious process that is very hands on. Then they let the wax dry, dip it into a bath of solution to take out the first dye but the dye under the wax (the pattern) remains. Then, the background is dyed, left in the sun to dry( the sun gives the dye a unique "salted" effect) and after it is dried, the fabric is dipped into boiling hot water to remove the wax, which reveals the first dye job, then they rinse it all out and hang it out to dry again. Viola, then you have Batik! Too see more or get a better understanding please watch this video
http://www.youtube.com/watch?v=UDsD5sQOF_A

Thanks for reading,
Kenya

Indosole and 5 Gyres Fund Raiser

Indosole and 5 Gyres Unite
Together we are raising funds for the North Atlantic Expedition June 10-16th, 2013

This expedition, seven days/six nights will depart from Bermuda and sail aboard the 72 foot Sea Dragon, ending in Newport RI. A guest crew will join the 5 Gyres team in collecting data from the ocean surface on plastic density and type, trawling 40-50 nautical miles around the clock as we head Northwestward to the final destination in Newport. The plan is to save a lot of plastic from the ocean while further educating about the effects these plastics has on our environment.

Please help us in raising funds for the 5 Gyres Expedition. This is how you can help:
CLICK HERE TO SHOP
ENTER CODE AT CHECKOUT: VOYAGE
15% OF EACH PURCHASE WILL BE DONATED 

Indosole now available in Canada

Oooh eh Indosole in Canada you say?....

That's right, thanks to our partners at HSC Collective in Montreal we have opened some doors in the north country. HSC has hand selected an assortment of surf and lifestyle boutiques in various provinces and we are really excited about this expansion.

BLISS MAG AND ESM MEDIA HITS

Recent Press Exposure:
We are honored, stoked, ecstatic, and generally pumped to have gotten these hits from two magazines which are very influential on their respective coasts. BLISSS magazine is a staple of action sports and fashion lifestyle for Southern California and Eastern Surf Mag (ESM) provides the best east coast news and surf publication without question. THANK YOU

Try a sample

These last few weeks have been dedicated to dialing in the samples for the girls clothing, bags and accessories.  It is a tedious process that you feel like you take one step forward then one step back constantly... I'm finding out that what I draw out and envision in my head is only makes sense to me and that I wish I knew Indonesian. But once the design is nailed, I break it down to Kai (It helps to hear your ideas out loud, plus he translates it to the Tailors) then I have to factor in the what fabric to use and how that design will fit a complete stranger, then you can find me changing the design or being completely over it... I have already worked with 3 different Tailors, found a new one today and sent out some more samples, so hopefully by the end of this week we will have a set tailor and just keep making samples till we get it right! I had no idea it would be this difficult, but that feeling of when you receive a physical sample of something you have been staring at on paper or working up in your head is pretty awesome! Getting eager to have finished products especially since the clock is ticking, only one more month here...

Santa Barbara Earth Day

BREAKS MAGAZINE INTERVIEW

BREAKS Magazine
--City Meets Sea--

Indosole's Kai Stober Paul was recently invited to sit down with the BREAKS Magazine crew and tell a bit about his special relationship with the country of Indonesia. Kai and his family have had a positive impact on the country and it's people through education and give-back programs. Kai's parents were teachers at the Jakarta International School for 20+ years. While educating Indonesia's local and ex-pat youth, they also provided a unique and shaping experience for Kai, with real-life education on the streets of Jakarta. Not many young red-head mulleted Americans can claim this kind of childhood experience. Kai's time in Indonesia has made him a very valuable asset to the Indosole team and we are thankful for his ability to shake and move with the locals in Bali and throughout Indonesia.

Read the article HERE

Pain McShlonkey

Pain McShlonkey at Squaw Valley USA, California
March 29-30th, 2013

We feel very fortunate to have been involved with the annual Shane McConkey Foundation's  annual "Pain McShlonkey" ski race and weekend of fund raising, networking, and mayhem. The competitors and crowd featured ski/snowboard industry professionals and local legends. 2 nights of costume themed parties to commemorate skier legend - Shane McConkey's love for 80's style neon leggings and one pieced jumpers, provided a blurry mish mash of awesome outfits and energy.

Big thanks to all who came and supported the event and:
High Fives Foundation and Big Truck Brand

See ya next year!

Kenya Dig Bali

Kenya here, reporting form Bali--

Its only been a little over a week and already I have taken part in a yoga-a-thon, eaten delicious Mexican food twice (one thing I miss most when traveling), scootered to Ubud for yoga in the rain followed by a concert of Dustin Thomas and Medicine for the People at the Bali Spirit Festival, we have had batik hand dyed with our very own designs, found a home base, drank my weight in papaya juice and eaten dinner for under a dollar a couple of times and it was bomb.com... When I arrived, Kai and I instantly hit the road running at full force, getting me familiar with Indosole from a Bali perspective and working on gathering ideas and materials to bring you guys some rad new gear!

I would now say I am living the Bali way of life, scootering all day everyday, running out of minutes on my phone, and dealing with a way of life where nothing really goes as planned. I have also discovered that when my credits for electricity in my spot are low the machine beeps until you buy new ones -- learned this at 1 am the other night.. Despite the rough patches that come naturally when adjusting to a new country and environment, I feel at peace at the end of our long days, sitting a local warung(cafe) along the beach to catch the sunset, sip a fresh coconut, and meet some cool new people who always have come sort of tip or funny story we can relate to about living in Bali. At the end of the night you realize that Bali is a pretty amazing and unique place to be. Experiences like this give you a whole new perspective on your life back at "home" and make you realize how good we have it and how much we take advantage of it.. Yes, I miss San Francisco, mainly my two main squeezes, Beau and Deezle but there is such a creative and conscious vibe here that I never really feel lonely or that feeling of "I can't wait to get home"...

Shreeed and much love, KS

Follow Kenya's adventures on instagram -
@kenyastabler #KenyaDigBali

Indo Video Shoot

Indo Video Shoot

Location. Location. Location. You hear it all the time...we are pretty psyched on the locations that San Francisco provides us on a day to day basis. We would like to give you a glimpse of what we are all about in the setting of our home city in an entertaining short video that is coming soon...We had a great 2 days of shooting with a great and energetic crew.

Local SF shot locations:
Indo HQ. Great Hwy. Kelly's Cove fire pits. The Mission. Sutro Bath Caves.

"Day Dream" - A film by Indosole, LLC
Brought to you by:
ForLove Productions
https://www.facebook.com/forloveproductions

Accredited:
Mariel and Marita Gomsrud
Editor - Porter
Ryan Winfield King - Producer
Mariel Gomsrud - Director
Marita Gomsrud - Director
Zak Shelhamer - Bad Ass
Jon Uher - Love Macheen
The Megapixel (Julian Bendana, and Ross Rybalov) - Behind the Lens Extravagantes
www.themegapixel.com
Beau Caillouette - Go Pro Hero 
Kenya Stabler - Product Designer and Photo Exquisitor
Talk of Shamans - Amazing 3 piece band that you will hear about very soon  

http://www.facebook.com/pages/Talk-of-Shamans/149523341779494?fref=ts 

Zac Taylor and Calicraft - for providing the amazing Beer
https://www.facebook.com/calicraftbeer
Keenan, Adele and Pancho of Funshape Studios - Coming through on our graphic tees!
http://www.funshapestudios.com/
Artie "the one man party" - for obvious reasons
Our Crew - Jason Patton, Frank Fang, Elan, Jackie, Amanda, Seriff (aka the coolest kid ever) and his parents, Cooper, and Jessica Medina, and the quazi-mohawk guy

A couple shots from behind the scenes

Soul Surf Project Bali

Soul Surf Project Bali

A couple weeks back, we were lucky enough to spend an afternoon with Soul Surf Project Bali, an organaziation that does great things for orphans in Bali. They take them surfing!

Here it is in their own words: "As soul surf project Bali we want equal chances for all children living on our planet. Children are the new generation! If we can give them knowledge about environmental care, they can give this knowledge to the world!

With surfing we have a method which is helping us to protect the coast and its environment! Surfing will be given as a reward for growing awareness and knowledge and a new attitude. While surfing, the kids are in the elements of mother nature, by being in those elements they will learn to appreciate it!"

Check www.soulsurfprojectbali.com for more. Yewwww!

Here is a little vid we put together of our afternoon with the Soul Surf Project Bali crew:

Don't Go To Lombok

Don't Go To Lombok
The waves suck and the people are crazy.

Lombok is an island east of Bali that was recently visited by Indosole's crew and some friends.

Lacking the elegance and cultural aptitude of Bali, Lombok is not for the weak. No A.C. rooms, massages on the beach, or a plethora of restaurants and bars to choose from for night time fun.

No beautiful views of ocean side cliffs and islands in the distance. No hilltop lookouts over the jungle and ocean combined. No amazing boat adventures to find uncrowded and pumping beautiful waves.

No paved roads that make it easy to get around. No exposed surf spots that are easy to find and paddle out to. No safe ice to drink. And definitely no delicious coconuts.

So if you are looking for a beautiful surf or beach destination to go to next, definitely Do Not Go To Lombok. The waves suck and the people are crazy.

.....Meanwhile we'll be there suffering from the lack of amenities. Try not to worry about us, we will be ok.



Our buddy Heath, putting up with Lombok's lack of resources....